BayCare Names Jennifer McVan its New Vice President of Physician Affairs

April 15, 2024
A smiling headshot of Jennifer McVan. She is wearing a black jacket with a patterned shirt underneath and a round silver necklace. Her long blonde wavy hair is parted on the side.
BayCare has named Jennifer McVan as its vice president of physician affairs, effective April 15.


BayCare has named Jennifer McVan as its vice president of physician affairs, effective April 15.  

McVan has more than 25 years of experience as a leader, overseeing high-performing teams that advance organizational goals through strategic partnerships, corporate communications, public relations and targeted events.  

“With her extensive experience in providing strategic support to physicians, Jennifer will play a key role as BayCare expands its physician, allied health professional and academic enterprise,” BayCare’s Chief Physician Executive Dr. Sowmya Viswanathan said. 

“I am looking forward to joining an organization built on a foundation of trust, dignity, respect, responsibility and excellence. BayCare remains one of the nation’s top health care systems for a reason. Culture drives innovation, and as BayCare continues to expand its academic medicine and physician research programs, this is an exciting time to join the team and support all physicians throughout the system,” McVan said.  

Most recently, McVan served as the senior director of Marketing, Communications (MarComm), Media and Partnerships at Tampa General Hospital (TGH), where she spearheaded physician campaigns. Prior to TGH, she served as executive director of Strategic Communications and Partnerships for AdventHealth. Her work there included playing a critical role in the organization’s national rebrand from Florida Hospital to AdventHealth and showcasing physicians in community health events.

Before joining the health care industry, McVan was a five-time Emmy Award-winning journalist who served as an executive producer/newsroom manager at ABC Action News/WFTS-TV for more than a decade. She also held positions at Nielsen Media Research, WESH-TV News/NBC and ESPN.

McVan earned her bachelor’s degree in communications at the University of Central Florida and is a recent graduate of the Modern Advances in Leadership Program at the University of Tampa. She is currently pursuing her Master of Healthcare Administration degree from Western Governor’s University.

Featured Video

BayCare Thrives as a Powerful Economic Engine in Florida

Image Gallery

BayCare Podcasts